Interesting points Neville but don't you think Sun on Sunday will mark the end for Sundays as we know them, for all papers? Sadly it looks that way. Perversely I think Murdoch may be about to irrevocably damage the unique shape of Sunday news if it ushers in seven-day ops. We will end up with less rigorous, less probing journalism if the product is cheap and lightweight and is indistinct from the rest of the week's news.

Neville:

According to a Guardian story by Mark Sweeney ('Sun on Sunday: NI plots ad-backed push for sales top spot' Feb 20):

'[NI] insiders have been at pains to make it clear that the newspaper is not a "Sun on Sunday" - but instead simply a Sunday edition of the newspaper that will have some "specialist staff" but without its own editor.'

If this is indeed the case, I think you should brace yourself for disappointment. The most likely scenario I foresee is that once curiosity in the lst edition has been sated, the venture will flop by Murdoch's standards (i.e, a 2 million market share). He will then either let it die by a thousand cuts, or 'regretfully' - ho, hum - kill it off with the deftness of a trained assassin.

What does YOUR crystal ball say, I wonder ...?