ALTHOUGH sensational scoops do not mean sensational sales, there is always the exception to the rule.
The News of the World’s ‘David Beckham’s Secret Affair’ splash is one of them.
That scoop, in April 2004, put on more than 600,000 sales and it defined Andy Coulson’s editorship and won Scoop of the Year.
For that, we paid Rebecca Loos a hefty six figure sum.
My expenses alone amounted to precisely £45,285.38.
This was because the operation was carried out in such secrecy, we didn’t even want to trust any agencies with our travel itineraries in case they were leaked.
That meant I had to fork out personally for everything, including return flights to Australia and hotel rooms there for six weeks for myself and a female contact.
Then there was six weeks in Spain with Rebecca Loos. Hotel rooms for both of us for four weeks plus the hire of a secluded villa in Sotogrande for two weeks where we hid Rebecca from the world’s press who were trying to find her.
Then hire cars, meals for the girls etc. It was hellishly expensive and it all went on my Amex card.
The managing editor Stuart Kuttner, a forensic examiner of expenses, signed off every one for me.
With Stuart, trust was everything and if you lost his trust, you never got it back. Fortunately, we had a very good working relationship.
With Stuart, trust was everything and if you lost his trust, you never got it back. Fortunately, we had a very good working relationship.
The cost of the enterprise was more than off-set by the leap in sales. And the worldwide syndication ensured we made a very healthy profit.
Under the noses of the assembled paparazzi, I spirited Rebecca away in the dead of night from her home in Madrid, kick-starting weeks of painstaking work on proving her story was true.
And no, it wasn’t phone hacking which nailed it.
I’m afraid the proof boiled down to a two word diary entry which I found in a cardboard box.
I’m afraid the proof boiled down to a two word diary entry which I found in a cardboard box.
We were just about to call it a day and come home when I unearthed the crucial evidence.
Suddenly I was in a conference call with the editor Andy Coulson, his deputy Neil Wallis, legal manager Tom Crone and an outside barrister.
A few hours later, the presses began to roll.
I’m sure this is interesting to some and tiresome to others.
There is a whole chapter here if anyone is interested. Let me know if you think there is a readership.
It would also be interesting to analyse why this particular story had ingredients which sent sales soaring when other tabloid scoops we think “sensational” have no effect at all. All thoughts appreciated.
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